About
Highly accomplished Data Analyst with 5 years of experience, specializing in business analysis and market research to optimize product and service performance across diverse sectors. Proven ability to translate complex data into actionable insights, notably boosting graduate placement by 50% and driving customer conversion by 20%. Seeking to leverage expertise in data-driven strategies, performance tracking, and cross-functional leadership to foster innovation and achieve significant growth objectives for a dynamic organization.
Work
Vala Bleu
|Data Analyst (Brand Performance Optimization)
Rabat, Rabat-Salé-Kénitra, Morocco
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Summary
Currently optimizing brand performance and user engagement for Vala Bleu by leveraging website analytics and digital strategies to enhance user engagement and awareness.
Highlights
Increased customer conversion by 20% in 3 months by optimizing website performance and user engagement, directly impacting business growth.
Enhanced brand awareness by 15% through strategic implementation of targeted SEO and compelling content strategies, based on engagement metrics.
Generated actionable insights from comprehensive campaign performance analysis, meticulously tracking key digital metrics across diverse service offerings.
Binatone Nigeria
|Data Analyst (Sales Performance Analytics)
Lagos, Lagos State, Nigeria
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Summary
Drove substantial sales growth and improved product compliance for Binatone Nigeria through advanced sales performance analytics and data management.
Highlights
Drove 84% average sales growth over 6 months by leading performance tracking for a 50+ member sales team, utilizing Power BI and Excel dashboards.
Boosted repeat purchases by 20% through in-depth analysis of ERP sales data using SQL and Python for EDA and predictive modeling techniques.
Raised product display compliance to 91% and listings to 82% within 5 months by managing reporting across 200 modern trade outlets.
AASIT Consulting Nigeria
|Data Analyst (Market Research Analysis)
Lagos, Lagos State, Nigeria
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Summary
Delivered critical market research insights for AASIT Consulting Nigeria, driving SME engagement and financial inclusion through data-driven strategies and dashboard creation.
Highlights
Improved actionable insights for 20,000+ SMEs by leading 50+ field agents and developing Looker Studio dashboards from customer behavior studies.
Increased Stanbic IBTC Ease Wallet adoption through digital onboarding strategies, measured by significant growth in user registrations.
Raised financial inclusion by 20% through targeted SME engagement, applying data-driven strategies in underserved communities.
D-Aggregare
|Operations Analyst (Product, Sales & Marketing Performance)
Lagos, Lagos State, Nigeria
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Summary
Optimized product, sales, and marketing performance for D-Aggregare by delivering retail analytics and managing large teams to improve visibility and operational KPIs.
Highlights
Improved product visibility to 78% across 5 regions by delivering precise retail analytics for 1,000 Golden Outlet stores.
Enhanced team performance against operational KPIs by effectively managing 194 merchandisers and 19 area supervisors.
Onboarded 5,000+ MSMEs and managed data for 6,000+ youth-led SMEs, providing key insights that informed skill-building initiatives.
Mable
|Data Analyst (Social Media Performance Management)
Lagos, Lagos State, Nigeria
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Summary
Managed social media performance for Mable, successfully growing brand audience and converting leads into active customers through data-driven campaign optimization.
Highlights
Grew brand audience to over 5,000 followers by optimizing social media campaigns across Meta platforms, expanding digital reach.
Converted 10% of leads into active customers through targeted data-driven strategies, directly contributing to user base expansion.
Improved marketing ROI by continuously monitoring engagement and providing actionable insights based on campaign KPIs.
Education
Mohamed VI Polytechnic University
Master's
Collective Intelligence
Courses
Data Science
Social Science
Human-AI & Human-Human Collaboration for Decision Intelligence
Federal University of Technology, Akure
B.Tech.
Physics Electronics
Languages
English
French
Certificates
Skills
Languages & Frameworks
Python (Pandas, NumPy, Matplotlib), R, SQL.
BI & Data Visualization Tools
Power BI, Looker Studio, Tableau, Excel.
Databases Management
MySQL, BigQuery, Clickhouse, Redshift, Snowflake.
Research & Statistical Modelling
Predictive Modeling, ML models (Linear/Logistic Regression, Classification), Hypothesis Testing, A/B Testing, Time Series Forecasting, Data Visualization.
Soft Skills
Customer Journey & Stakeholder Management, Strategic Thinking & Data-Driven Decision Making, Project & Team Leadership, Problem Solving & Critical Thinking, Communication & Reporting.